How + Why Students Use Social Media

My buddy John Battaglino recently asked me how and why college students use Twitter.   Johnny of all people should be interested in this because as the Executive Director of Boston University, it’s his job to put them on the map and understand the student body.  Since meeting Johnny last year, it’s clear he is truly in [...]

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Northeastern University Wins International Case Competition

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Guerilla Marketing in 8 Minutes

I’m putting on an event at my school tomorrow – a Social Media Workshop. I’m going to talk about the value of social media, what it is, how to use it, this and that and the other thing. So far, I’ve plugged the event at various student organizations (through friends I’ve recruited to [...]

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