The Best Brands Are Not “Brands”

New media has the world in a frenzy about “humanizing” businesses, making companies raw again, and remembering the customer.  I can’t say I disagree with this trend.  It’s the lifeline a business.  Connect or die, I suppose. I was thinking of my favorite brands – not that it’s about me, but as a test. [...]

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Dan Schawbel Presents at Social Media Breakfast

Dan Schawbel speaks about Personal Branding at the 13th Social Media Breakfast at Puma City.

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Darwin Is (Kind Of) Smart.

Darwin is a cool guy.  I like the idea that the fittest wins: •    I study longer for my test, so I get a better grade than you. •    I swim faster than you, so I get more medals than you do. •    I work harder than you do, so I get more clients than you do. In terms [...]

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Not Everyone Can Be an Entrepreneur

I was speaking to my friend Kim last night.  Kim has three jobs – she works full time at Deloitte, she writes a column for CBS, and she has a very successful blog with three other female writers.  Kim also has an apartment, and a boyfriend.  She seems to have it all. We were talking about [...]

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It’s Okay To Ask For Things – You May Get What You Want

A few weeks ago, I blogged that “I will get to SOBCon”.  Well, I did it!  Not literally – I’m not there yet, but I will be.  Yesterday I was awarded a 2009 Northeastern University Provost Research Award.  I wrote a grant to my school asking them to send me to SOBCon.  I explained the [...]

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Northeastern University Wins International Case Competition

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