5 Tips on Capturing a Gen Y Audience

This is a guest post by Danny Wong, the Lead Evangelist of Blank Label, a provider of custom men’s dress shirts, co-created by the consumer with all your preferences and exact fit in mind. In our digital age, where websites like Facebook, Twitter, and ChatRoulette all demand our attention, web consumers are looking for a [...]

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Ding Dong the Old PR Pitch is Dead

This is a guest post from Matt Cheuvront and is part of the Guest Blog Grand Tour over at Life Without Pants. Want to learn more about Matt Cheuvront & see how far the rabbit hole goes? Subscribe to the Life Without Pants RSS feed & follow him on Twitter to keep in touch! As a [...]

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Advertising As Supplemental Content

Banners don’t work too well, right? It’s not nice to be interrupted by an ugly banner when I’m in the middle of looking for something completely different.  We can agree on this, correct? Then again, banners are merely advertising.  Albeit not a very effective form of advertising, but if you’ve got the budget, you may do what [...]

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Simplicity & The Superbowl

Advertising wants to be the biggest and the baddest.   Advertising tries to blow itself out of the water.   I’m not insinuating that we shouldn’t strive for excellence and progress.  Just sayin’ that excellence and progress are not synonymous with over-the-top and in-your-face.  It is synonymous with creative thinking and innovation. Let’s talk Superbowl for a [...]

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Quantum Physics & Marketing

I wrote this article with a little help from Dr. Quantum.  Dr. Quantum teaches us about physics, so unless you’re an astrophysicist, you will get more value out of this article if you watch this 5 minute video. Dr. Quantum is my favorite teacher for alternate views on business subjects.  This cute video on physics has [...]

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Sometimes To Stand Out, You Have To Stand Still

It’s 5:30pm at Grand Central Station. It’s buzzing with energy and it’s the type of energy that makes you feel an odd combination of anxious, on edge, and alive. What is everyone doing? Moving, talking, rushing, pushing, hurrying, worrying, and texting. Last month, I was in Grand Central Station at 5:30pm. I [...]

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Life is one big curveball

I recently changed my career trajectory. Originally I was studying International Business and Finance (with a minor in Spanish). I’ve dropped International Business, as part of a long and complicated saga which was prompted by me not wanting to move to Mexico for a year. Now, I’m studying Finance and Management Information [...]

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Northeastern University Wins International Case Competition

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Guerilla Marketing in 8 Minutes

I’m putting on an event at my school tomorrow – a Social Media Workshop. I’m going to talk about the value of social media, what it is, how to use it, this and that and the other thing. So far, I’ve plugged the event at various student organizations (through friends I’ve recruited to [...]

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