The Best Brands Are Not “Brands”

New media has the world in a frenzy about “humanizing” businesses, making companies raw again, and remembering the customer.  I can’t say I disagree with this trend.  It’s the lifeline a business.  Connect or die, I suppose. I was thinking of my favorite brands – not that it’s about me, but as a test. [...]

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Britney Spears is Klickable

How to make a Britney Spears concert apply for to social media: 1. Attend Britney Spears Concert. 2. Sit next to teenie-boppers. 2a. Wonder what high power wanted to punish me. 3. Enjoy concert. 4. Whip out FlipCam and record highlights of concert. 5. Upload at 1am when you get home from concert. 6. Splice together using iMovie. 7. Upload to YouTube. 7a. Wake [...]

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