5 Tips on Capturing a Gen Y Audience

This is a guest post by Danny Wong, the Lead Evangelist of Blank Label, a provider of custom men’s dress shirts, co-created by the consumer with all your preferences and exact fit in mind. In our digital age, where websites like Facebook, Twitter, and ChatRoulette all demand our attention, web consumers are looking for a [...]

Continue reading...

Z is sexier than A

When I want to start a project, I make a B-line to Z. Just straight to the end. Why the heck would I do that? I find it easier. If I think about something too long, it will a) not get done, b) get done a lot slower, or c) get skewed and [...]

Continue reading...

Gen Y Talks The Talk But They Don’t Walk The Walk

What’s the deal with Gen Y?   The rundown: we grew up with the internet.  We grew up with having everything literally at the tips of our fingertips.  So in that sense, we’re a bit greedy, a bit selfish, a bit entitled, and a bit impatient.  Sound familiar?  We sound like babies. In any event, where is [...]

Continue reading...

Not Everyone Can Be an Entrepreneur

I was speaking to my friend Kim last night.  Kim has three jobs – she works full time at Deloitte, she writes a column for CBS, and she has a very successful blog with three other female writers.  Kim also has an apartment, and a boyfriend.  She seems to have it all. We were talking about [...]

Continue reading...

Northeastern University Social Media Workshop

Thank you to everyone who came to the social media workshop tonight! I wanted to thank you all personally, so this is the best I could do

Continue reading...

Guerilla Marketing in 8 Minutes

I’m putting on an event at my school tomorrow – a Social Media Workshop. I’m going to talk about the value of social media, what it is, how to use it, this and that and the other thing. So far, I’ve plugged the event at various student organizations (through friends I’ve recruited to [...]

Continue reading...