7 Deadly Signs Your Social Network Is Fat

We’ve reached a level of social saturation that is no longer sustainable. Online networks are so saturated with that they’re on the verge of nor valuable.  At first, Facebook, Twitter, LinkedIn, FourSqaure, etc. provided value in receiving information of those in your network.  The purpose of these networks is to connect people online and create [...]

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The Age of Digital Mortar

Have you noticed lately?  The convergence of brick and mortar stores and the digital world, that is.  I call this convergence “digital mortar”. What is the difference between buying online and buying the in the store?  Location.  Perhaps price, but if there were a $5 and I could get it right now by walking down the [...]

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The Best Brands Are Not “Brands”

New media has the world in a frenzy about “humanizing” businesses, making companies raw again, and remembering the customer.  I can’t say I disagree with this trend.  It’s the lifeline a business.  Connect or die, I suppose. I was thinking of my favorite brands – not that it’s about me, but as a test. [...]

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