The Best Brands Are Not “Brands”

New media has the world in a frenzy about “humanizing” businesses, making companies raw again, and remembering the customer.  I can’t say I disagree with this trend.  It’s the lifeline a business.  Connect or die, I suppose. I was thinking of my favorite brands – not that it’s about me, but as a test. [...]

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Dan Schawbel Presents at Social Media Breakfast

Dan Schawbel speaks about Personal Branding at the 13th Social Media Breakfast at Puma City.

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Interview with Dan Schawbel on Personal Branding

I first met Dan Schawbel when he presented at Northeastern University quite a few months ago.  I was a new kid on the social media block and was hungry to get involved.  After listening to Dan’s presentation (mind you, he forgot it at home and just winged it), I went home so pumped up!  Today [...]

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Not Everyone Can Be an Entrepreneur

I was speaking to my friend Kim last night.  Kim has three jobs – she works full time at Deloitte, she writes a column for CBS, and she has a very successful blog with three other female writers.  Kim also has an apartment, and a boyfriend.  She seems to have it all. We were talking about [...]

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