The Best Brands Are Not “Brands”

New media has the world in a frenzy about “humanizing” businesses, making companies raw again, and remembering the customer.  I can’t say I disagree with this trend.  It’s the lifeline a business.  Connect or die, I suppose. I was thinking of my favorite brands – not that it’s about me, but as a test. [...]

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Mass Inno 3 (#MIN3) Recap

Mass Inno is a monthly event held in Waltham, thanks to @BobbyC. The event showcases different exhibitors who are “innovators”. There’s great drinks, great things to look at and test out, and great networking! If you missed #MIN3, here’s a little recap!

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What Is Your Return On LinkedIn Connections?

I have been taking a little bit of my own medicine and am participating in my own LinkedIn Challenge this week.  The challenge is to recommend 5 people by this Thursday at 9:30am.  That means spending 10 minutes a day on LinkedIn, writing quality recommendations for your connections. How to Achieve a High Return on Connections [...]

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