Advertising As Supplemental Content

Banners don’t work too well, right? It’s not nice to be interrupted by an ugly banner when I’m in the middle of looking for something completely different.  We can agree on this, correct? Then again, banners are merely advertising.  Albeit not a very effective form of advertising, but if you’ve got the budget, you may do what [...]

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Quantum Physics & Marketing

I wrote this article with a little help from Dr. Quantum.  Dr. Quantum teaches us about physics, so unless you’re an astrophysicist, you will get more value out of this article if you watch this 5 minute video. Dr. Quantum is my favorite teacher for alternate views on business subjects.  This cute video on physics has [...]

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Outrageous Customer Service

It’s not what you think.  Outrageous in the over-the-top-way-to-go-I’m-a-customer-for-life-awesome-customer-service. I’m outing Rent The Runway I was absolutely BLOWN AWAY by their customer service.  If you’re unfamiliar with Rent The Runway, they’re the hottest trend in female apparel e-commerce.  You can rent designer dresses for a fraction of the price. Anyway, here’s the nitty gritty: I ordered one [...]

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Movement and Innovation

There was an article in the New York Times a few days ago.  It profiles these kids (mostly out of LA) who came up with a new style of dance called jerking. Goofy, gentle, nimbly amateurish, jerking was little known outside certain precincts of this sprawling city until a year ago. But in the last nine [...]

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The Recession Was A Good Thing

After coming out a particularly tumultuous presidential administration, hopes were down.  Cherry on top?  Entering a deep, dark, scary, recession.  However, haven’t heard much about the bugger in a while.  People seem to be done complaining about the recession (or at least I hope). In recessions, people love to talk ABOUT the recession – the deep, [...]

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Sometimes To Stand Out, You Have To Stand Still

It’s 5:30pm at Grand Central Station. It’s buzzing with energy and it’s the type of energy that makes you feel an odd combination of anxious, on edge, and alive. What is everyone doing? Moving, talking, rushing, pushing, hurrying, worrying, and texting. Last month, I was in Grand Central Station at 5:30pm. I [...]

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The Best Brands Are Not “Brands”

New media has the world in a frenzy about “humanizing” businesses, making companies raw again, and remembering the customer.  I can’t say I disagree with this trend.  It’s the lifeline a business.  Connect or die, I suppose. I was thinking of my favorite brands – not that it’s about me, but as a test. [...]

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