5 Tips on Capturing a Gen Y Audience

This is a guest post by Danny Wong, the Lead Evangelist of Blank Label, a provider of custom men’s dress shirts, co-created by the consumer with all your preferences and exact fit in mind. In our digital age, where websites like Facebook, Twitter, and ChatRoulette all demand our attention, web consumers are looking for a [...]

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Advertising As Supplemental Content

Banners don’t work too well, right? It’s not nice to be interrupted by an ugly banner when I’m in the middle of looking for something completely different.  We can agree on this, correct? Then again, banners are merely advertising.  Albeit not a very effective form of advertising, but if you’ve got the budget, you may do what [...]

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Simplicity & The Superbowl

Advertising wants to be the biggest and the baddest.   Advertising tries to blow itself out of the water.   I’m not insinuating that we shouldn’t strive for excellence and progress.  Just sayin’ that excellence and progress are not synonymous with over-the-top and in-your-face.  It is synonymous with creative thinking and innovation. Let’s talk Superbowl for a [...]

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Quantum Physics & Marketing

I wrote this article with a little help from Dr. Quantum.  Dr. Quantum teaches us about physics, so unless you’re an astrophysicist, you will get more value out of this article if you watch this 5 minute video. Dr. Quantum is my favorite teacher for alternate views on business subjects.  This cute video on physics has [...]

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The Future of Advertising Is Invisible

It’s a primal challenge: driving consumers to action – getting money from your hand into mine.  And that’s where advertising helps.  But in a world where non-homogeneous humans inhabit the universe, your consumers are inherently non-homogeneous as well.  (If they were, business wouldn’t be as challenging and as fun!) Rolling out national ad campaigns or even [...]

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