Cars run forwards. And they run backwards. Whether you’re in drive or reserve, you go somewhere, the car runs the same (assuming it’s not a clunker), and you get to your destination.
Business models should do the same.
If a business model works, it should work when you turn it on it’s head.
Create models like well oiled machines so they are adaptable, flexible, and moldable.
Is this a ridiculous thought process? Whatdoyathink?





Tue, Nov 17, 2009
Business, Philosophy