Comments on: The Future of Advertising Is Invisible http://sarahmerion.com/digitalanthropology/the-future-of-advertising-is-invisible/ Fri, 26 Mar 2010 12:45:22 -0400 http://wordpress.org/?v=2.9 hourly 1 By: @sarahmerion http://sarahmerion.com/digitalanthropology/the-future-of-advertising-is-invisible/comment-page-1/#comment-2566 @sarahmerion Sun, 10 Jan 2010 15:26:32 +0000 http://sarahmerion.com/?p=553#comment-2566 Thanks Mike for visiting. Your approach is very innovational and thoughtful. I'd love to hear more about how you propose giving individuals more control over their advertising. Feel free to email me if you'd like to continue this conversation at sarah at sarah merion dot com. Thanks Mike for visiting. Your approach is very innovational and thoughtful. I'd love to hear more about how you propose giving individuals more control over their advertising. Feel free to email me if you'd like to continue this conversation at sarah at sarah merion dot com.

]]> By: MyLykes http://sarahmerion.com/digitalanthropology/the-future-of-advertising-is-invisible/comment-page-1/#comment-2565 MyLykes Fri, 08 Jan 2010 19:41:53 +0000 http://sarahmerion.com/?p=553#comment-2565 Hi Sarah!<br><br>I've only recently found your blog, but it's great - well written and subjects near to my (our) hearts at MyLykes. We're trying to help solve the issue of getting advertisers to connect with people's individuality. Don't pummel me with ads just because there is space on the sites I visit, make them intelligent enough to know me and allow me to invite them into my life. Current methods haven't reached that point yet as they all collect data with little involvement of the user and surely don't aggregate and individualize it with that person's help either. I don't think we'll get there unless individuals have more control over the way their individuality is represented in the digital world. Currently, marketers do that for everyone by tracking their clicks and reading their content. We hope to give individual people more control over advertising with our service. What do you think of our approach? Any suggestions?<br><br>Thanks and look forward to reading more of your stuff...<br><br>Mike Pierce (founder) Hi Sarah!

I've only recently found your blog, but it's great – well written and subjects near to my (our) hearts at MyLykes. We're trying to help solve the issue of getting advertisers to connect with people's individuality. Don't pummel me with ads just because there is space on the sites I visit, make them intelligent enough to know me and allow me to invite them into my life. Current methods haven't reached that point yet as they all collect data with little involvement of the user and surely don't aggregate and individualize it with that person's help either. I don't think we'll get there unless individuals have more control over the way their individuality is represented in the digital world. Currently, marketers do that for everyone by tracking their clicks and reading their content. We hope to give individual people more control over advertising with our service. What do you think of our approach? Any suggestions?

Thanks and look forward to reading more of your stuff…

Mike Pierce (founder)

]]> By: @sarahmerion http://sarahmerion.com/digitalanthropology/the-future-of-advertising-is-invisible/comment-page-1/#comment-2536 @sarahmerion Sat, 05 Dec 2009 16:03:43 +0000 http://sarahmerion.com/?p=553#comment-2536 Thanks for your thoughts Edward. You were the inspiration for this article so very happy to see your feedback. Advertising as invisible, in my opinion, will be a great thing. It is an abstract concept that I hope comes to fruition. Thanks for your thoughts Edward. You were the inspiration for this article so very happy to see your feedback. Advertising as invisible, in my opinion, will be a great thing. It is an abstract concept that I hope comes to fruition.

]]> By: edwardboches http://sarahmerion.com/digitalanthropology/the-future-of-advertising-is-invisible/comment-page-1/#comment-2534 edwardboches Fri, 04 Dec 2009 21:05:04 +0000 http://sarahmerion.com/?p=553#comment-2534 Like the notion of advertising as invisible. You should feel, and sense it's impact and contribution, but not it's interruption or annoyance. Because it's more of what you want and less of what you don't it will be integrated. Thinking that way will be new for many, but not impossible. Think Dunkin Run app or Este Lauder avatar. Like the notion of advertising as invisible. You should feel, and sense it's impact and contribution, but not it's interruption or annoyance. Because it's more of what you want and less of what you don't it will be integrated. Thinking that way will be new for many, but not impossible. Think Dunkin Run app or Este Lauder avatar.

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