SEM for Small Business Dummies

Because I know absolutely nothing (and I mean absolutely nothing) about search engine marketing, I was pleased for Ben Hook to write for SarahMerion.com.  I hope you found this guest post as educational as I did.  Ben is a search marketer and owner of Navaro, a UK SEO company helping clients to increase their online visibility.
[...]

How + Why Students Use Social Media

My buddy John Battaglino recently asked me how and why college students use Twitter.   Johnny of all people should be interested in this because as the Executive Director of Boston University, it’s his job to put them on the map and understand the student body.  Since meeting Johnny last year, it’s clear he is truly in [...]

5 Tips on Capturing a Gen Y Audience

This is a guest post by Danny Wong, the Lead Evangelist of Blank Label, a provider of custom men’s dress shirts, co-created by the consumer with all your preferences and exact fit in mind.

In our digital age, where websites like Facebook, Twitter, and ChatRoulette all demand our attention, web consumers are looking for a [...]

7 Deadly Signs Your Social Network Is Fat

We’ve reached a level of social saturation that is no longer sustainable. Online networks are so saturated with that they’re on the verge of nor valuable.  At first, Facebook, Twitter, LinkedIn, FourSqaure, etc. provided value in receiving information of those in your network.  The purpose of these networks is to connect people online and create [...]

The Age of Digital Mortar

Have you noticed lately?  The convergence of brick and mortar stores and the digital world, that is.  I call this convergence “digital mortar”.
What is the difference between buying online and buying the in the store?  Location.  Perhaps price, but if there were a $5 and I could get it right now by walking down the [...]

Innovation Shminnovation

What’s triggering all this innovation?  Boston, HuffPost, BusinessWeek, and your mom are talking about it.  I even have it in my blurb on the front page of my website (and for the record, have had it there for quite some time.) But really, why all the sudden buzz around “innovation”?  Did the universe have a [...]

Advertising As Supplemental Content

Banners don’t work too well, right?
It’s not nice to be interrupted by an ugly banner when I’m in the middle of looking for something completely different.  We can agree on this, correct?
Then again, banners are merely advertising.  Albeit not a very effective form of advertising, but if you’ve got the budget, you may do what [...]

This Is Digital Anthropology

I have been shying against the term “social media” lately.  For a few reasons that are very simple…

It’s inaccurate.

Social: well, the internet is inherently social. Always has been and always will be.  It’s just the fact that we’re figuring it now that makes us want to slap a name on it.
Media: this little phenomenon [...]

Quantum Physics & Marketing

I wrote this article with a little help from Dr. Quantum.  Dr. Quantum teaches us about physics, so unless you’re an astrophysicist, you will get more value out of this article if you watch this 5 minute video.

Dr. Quantum is my favorite teacher for alternate views on business subjects.  This cute video on physics has [...]

Where Innovation Happens

[[If you can follow my thoughts and get through this post, please comment.]]
Not to knock social media but we must take a step back.  It’s fantastic for communications, but it sucks for innovation.
Tweet, video blog, blog, and go to event after event after event and meet the same people over and over again.  No new [...]