Archive | Philosophy RSS feed for this section
Outrageous Customer Service
It’s not what you think. Outrageous in the over-the-top-way-to-go-I’m-a-customer-for-life-awesome-customer-service.
I’m outing Rent The Runway I was absolutely BLOWN AWAY by their customer service. If you’re unfamiliar with Rent The Runway, they’re the hottest trend in female apparel e-commerce. You can rent designer dresses for a fraction of the price.
Anyway, here’s the nitty gritty: I ordered one [...]
The Future of Advertising Is Invisible
1. December 2009
It’s a primal challenge: driving consumers to action – getting money from your hand into mine. And that’s where advertising helps. But in a world where non-homogeneous humans inhabit the universe, your consumers are inherently non-homogeneous as well. (If they were, business wouldn’t be as challenging and as fun!)
Rolling out national ad campaigns or even [...]
Put Your Business Model On It’s Head
17. November 2009
Cars run forwards. And they run backwards. Whether you’re in drive or reserve, you go somewhere, the car runs the same (assuming it’s not a clunker), and you get to your destination.
Business models should do the same.
If a business model works, it should work when you turn it on it’s head.
Create models like well oiled [...]
Where Innovation Happens
16. November 2009
[[If you can follow my thoughts and get through this post, please comment.]]
Not to knock social media but we must take a step back. It’s fantastic for communications, but it sucks for innovation.
Tweet, video blog, blog, and go to event after event after event and meet the same people over and over again. No new [...]
Filter Information Going Into Your Brain
14. November 2009
There is an overabundance of information: I call this information overload. I used to subscribe to a lot of feeds. Now I’ve narrowed it down to a few. (Find them here.)
Information is beautiful. But only if you know how to handle it. If you can’t, you’re gonna get the wind knocked out of you [...]
Lists: Good, Bad, or Ugly?
30. October 2009
In the grand scheme of things, how do Twitter Lists change the game? There are varying views from
the good: huge improvement to Twitter and the way people and information is organized
to the bad: adding to our shallowness and vanity as a humanity
to the ugly: deceiving the whole reason behind lists and gaming it.
Whatchuthink? Are you [...]
The Recession Was A Good Thing
21. October 2009
After coming out a particularly tumultuous presidential administration, hopes were down. Cherry on top? Entering a deep, dark, scary, recession. However, haven’t heard much about the bugger in a while. People seem to be done complaining about the recession (or at least I hope).
In recessions, people love to talk ABOUT the recession – the deep, [...]
Sometimes To Stand Out, You Have To Stand Still
17. October 2009
It’s 5:30pm at Grand Central Station. It’s buzzing with energy and it’s the type of energy that makes you feel an odd combination of anxious, on edge, and alive. What is everyone doing? Moving, talking, rushing, pushing, hurrying, worrying, and texting.
Last month, I was in Grand Central Station at 5:30pm. I [...]
What Musicians Can Teach Social Media Folk
14. October 2009
When you go to a concert, you’re not just paying for a ticket to see Dave Matthews Band play. You’re fronting the capital he needs to produce a Live album, which he will then in turn sell back to you. Genius!
This is quite how Tony Robbins operates. When he gives a seminar, he [...]
The Best Brands Are Not “Brands”
24. September 2009
New media has the world in a frenzy about “humanizing” businesses, making companies raw again, and remembering the customer. I can’t say I disagree with this trend. It’s the lifeline a business. Connect or die, I suppose.
I was thinking of my favorite brands – not that it’s about me, but as a test. [...]
- New-Age Dilemma
- How Do You BREAK THE RULES?
- This Is Digital Anthropology
- The Recession Was A Good Thing
- 5 Ways to Dissect A Tweet
- A Case Study in Efficiency & How to Fail
- Success! I Broke The Rules
- Gen Y Talks The Talk But They Don't Walk The Walk
- REQUEST FOR PROPOSAL - UPDATE
- Sometimes To Stand Out, You Have To Stand Still
- sarah merion: Thanks for your comments, Nate, as always....
- nateriggs: First, @Benno is being an ass.This is actu...
- gregallan: Too sodding true!...
- sarah merion: Sorry you feel that way. Care to elaborate?...
- Benno: What a load of shit...
© Sarah Merion. Powered by Wordpress.
4. December 2009
Comments