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9 Initial Reactions about Buenos Aires

8. February 2010

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9 Initial Reactions about Buenos Aires

I’ve been here about 48 hours now, so my initial reactions are swirling.  Keep in mind they’re reactions, not facts.
1. Crocs are EVERYWHERE. Men, women, and children.  I spotted about a dozen and a half Crocs on my flight (not kidding).
2. Men are gorgeous. And they frequently like to walk around town without their shirt [...]

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Micro-Events En Route To Buenos Aires

8. February 2010

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Micro-Events En Route To Buenos Aires

Depart from Palm Beach International Airport. In the middle of boarding, they had to re-assign about 10 rows of seats.  Apparently a different plane came in and the seat numbers were different, so they had to re-assign about 20 people.  There was the token grouchy woman that yelled at the gate agent who then proceeded [...]

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The Future of Advertising Is Invisible

1. December 2009

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The Future of Advertising Is Invisible

It’s a primal challenge: driving consumers to action – getting money from your hand into mine.  And that’s where advertising helps.  But in a world where non-homogeneous humans inhabit the universe, your consumers are inherently non-homogeneous as well.  (If they were, business wouldn’t be as challenging and as fun!)
Rolling out national ad campaigns or even [...]

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Movement and Innovation

23. November 2009

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Movement and Innovation

There was an article in the New York Times a few days ago.  It profiles these kids (mostly out of LA) who came up with a new style of dance called jerking.
Goofy, gentle, nimbly amateurish, jerking was little known outside certain precincts of this sprawling city until a year ago. But in the last nine [...]

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The Recession Was A Good Thing

21. October 2009

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The Recession Was A Good Thing

After coming out a particularly tumultuous presidential administration, hopes were down.  Cherry on top?  Entering a deep, dark, scary, recession.  However, haven’t heard much about the bugger in a while.  People seem to be done complaining about the recession (or at least I hope).
In recessions, people love to talk ABOUT the recession – the deep, [...]

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Novelty and Trash

13. October 2009

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Walking to work, I walk past a New York City employee cleaning the top of a trashcan with sanitizer. As a tax-paying and self-proclaimed semi-germaphobe citizen, this made me happy.
Then I remembered the Volkwagen “Fun Theme” campaign – you know the one with the deepest bin ever? It occurred to me – what if every [...]

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Swag Never Ends

1. October 2009

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A few weeks back I attended Swagapalooza.  Turned out to be a freakishly hilarious event, with an LCD screen at the front of the room showing tweets from the event.  So hilarious in fact, that Peter Shankman could barely get through his keynote.  Swagapalooza is like the event that never ends.  Just got an email [...]

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8 Creative Ways To Learn A New Language

10. September 2009

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8 Creative Ways To Learn A New Language

I know a bit of Spanish.  But not nearly enough to be proficient for when I move to Argentina in March.  I’ve been ramping up my exposure to Spanish (even trying to hone in on Argentinian Spanish).  It’s unbelievable the amount of ways to learn – reading, writing, auditory, and visually.  Here’s a few of [...]

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How Do You BREAK THE RULES?

11. May 2009

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I’m working on breaking the rules lately.  Yes, working on it.  It’s harder for me than it should be.  But Chris Brogan really has put me on a kick to figure this out and I can’t stop thinking about the fact that to succeed I need to create my own game and break the rules.  [...]

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