How To Not Market Like An Idiot

It’s a constant puzzle – how to advertise, how to reach your audience, and how to translate eyeballs into dollars.
As a young buck growing up in the digital era, I’m what Chris Brogan would call a “digital native”. I walk through Time Square every single day (twice a day) to get to work and [...]

Lists: Good, Bad, or Ugly?

In the grand scheme of things, how do Twitter Lists change the game?  There are varying views from
the good: huge improvement to Twitter and the way people and information is organized
to the bad: adding to our shallowness and vanity as a humanity
to the ugly: deceiving the whole reason behind lists and gaming it.
Whatchuthink?  Are you [...]

Sometimes To Stand Out, You Have To Stand Still

It’s 5:30pm at Grand Central Station. It’s buzzing with energy and it’s the type of energy that makes you feel an odd combination of anxious, on edge, and alive. What is everyone doing? Moving, talking, rushing, pushing, hurrying, worrying, and texting.
Last month, I was in Grand Central Station at 5:30pm. I [...]

What Musicians Can Teach Social Media Folk

When you go to a concert, you’re not just paying for a ticket to see Dave Matthews Band play. You’re fronting the capital he needs to produce a Live album, which he will then in turn sell back to you. Genius!
This is quite how Tony Robbins operates. When he gives a seminar, he [...]

Novelty and Trash

Walking to work, I walk past a New York City employee cleaning the top of a trashcan with sanitizer. As a tax-paying and self-proclaimed semi-germaphobe citizen, this made me happy.
Then I remembered the Volkwagen “Fun Theme” campaign – you know the one with the deepest bin ever? It occurred to me – what if every [...]

The Best Brands Are Not “Brands”

New media has the world in a frenzy about “humanizing” businesses, making companies raw again, and remembering the customer.  I can’t say I disagree with this trend.  It’s the lifeline a business.  Connect or die, I suppose.
I was thinking of my favorite brands – not that it’s about me, but as a test. [...]

New-Age Dilemma

I miss the good old days.
I had a land line and an email address.  I’d get calls to my house and if I missed them, people would leave a message on my answering machine.  When I got home, I’d listen to the messages and call people back.  (Let me interject that I would return communication [...]

Sarah’s Weekly Top 7 – Buzzing Grapes – Episode 001

Writing Anxiety Is Annoying

Seth Simonds put me on a week-long task.  Every day for a week, I must write 300 words.  That’s not too hard.  I talk 50 times as much during the course of the day, have thoughts up the wazoo, and take furious notes whenever something sparks me.  So why then, does it take so much [...]

Britney Spears is Klickable

How to make a Britney Spears concert apply for to social media:
1. Attend Britney Spears Concert.
2. Sit next to teenie-boppers.
2a. Wonder what high power wanted to punish me.
3. Enjoy concert.
4. Whip out FlipCam and record highlights of concert.
5. Upload at 1am when you get home from concert.
6. Splice together using iMovie.
7. Upload to YouTube.
7a. Wake [...]