5 Tips on Capturing a Gen Y Audience

This is a guest post by Danny Wong, the Lead Evangelist of Blank Label, a provider of custom men’s dress shirts, co-created by the consumer with all your preferences and exact fit in mind.

In our digital age, where websites like Facebook, Twitter, and ChatRoulette all demand our attention, web consumers are looking for a [...]

7 Deadly Signs Your Social Network Is Fat

We’ve reached a level of social saturation that is no longer sustainable. Online networks are so saturated with that they’re on the verge of nor valuable.  At first, Facebook, Twitter, LinkedIn, FourSqaure, etc. provided value in receiving information of those in your network.  The purpose of these networks is to connect people online and create [...]

This Is Digital Anthropology

I have been shying against the term “social media” lately.  For a few reasons that are very simple…

It’s inaccurate.

Social: well, the internet is inherently social. Always has been and always will be.  It’s just the fact that we’re figuring it now that makes us want to slap a name on it.
Media: this little phenomenon [...]

AVATAR

Just saw the 12:01 showing of AVATAR.  It was one of the most incredible movies I have ever seen.  I felt a part of movie and had one of the most incredible experiences I’ve ever had through watching a film.  The subtle commentary on everything from conservation, to love, to war and conflict, to loyalty, [...]

Quantum Physics & Marketing

I wrote this article with a little help from Dr. Quantum.  Dr. Quantum teaches us about physics, so unless you’re an astrophysicist, you will get more value out of this article if you watch this 5 minute video.

Dr. Quantum is my favorite teacher for alternate views on business subjects.  This cute video on physics has [...]

Designing Intuition

Let’s talk computers for a second.  What makes a good computer?  Most likely, it’s the speed, the size of the hard drive, perhaps what bells and whistles it has (a camera, built in mic, lots of USB ports).  A less likely answer though, is how easy it is to use.  While this is not necessarily [...]

The Future of Advertising Is Invisible

It’s a primal challenge: driving consumers to action – getting money from your hand into mine.  And that’s where advertising helps.  But in a world where non-homogeneous humans inhabit the universe, your consumers are inherently non-homogeneous as well.  (If they were, business wouldn’t be as challenging and as fun!)
Rolling out national ad campaigns or even [...]

Movement and Innovation

There was an article in the New York Times a few days ago.  It profiles these kids (mostly out of LA) who came up with a new style of dance called jerking.
Goofy, gentle, nimbly amateurish, jerking was little known outside certain precincts of this sprawling city until a year ago. But in the last nine [...]

Where Innovation Happens

[[If you can follow my thoughts and get through this post, please comment.]]
Not to knock social media but we must take a step back.  It’s fantastic for communications, but it sucks for innovation.
Tweet, video blog, blog, and go to event after event after event and meet the same people over and over again.  No new [...]

Filter Information Going Into Your Brain

There is an overabundance of information: I call this information overload.  I used to subscribe to a lot of feeds.  Now I’ve narrowed it down to a few.  (Find them here.)
Information is beautiful. But only if you know how to handle it.  If you can’t, you’re gonna get the wind knocked out of you [...]