Quantum Physics & Marketing

I wrote this article with a little help from Dr. Quantum.  Dr. Quantum teaches us about physics, so unless you’re an astrophysicist, you will get more value out of this article if you watch this 5 minute video.

Dr. Quantum is my favorite teacher for alternate views on business subjects.  This cute video on physics has [...]

Designing Intuition

Let’s talk computers for a second.  What makes a good computer?  Most likely, it’s the speed, the size of the hard drive, perhaps what bells and whistles it has (a camera, built in mic, lots of USB ports).  A less likely answer though, is how easy it is to use.  While this is not necessarily [...]

Outrageous Customer Service

It’s not what you think.  Outrageous in the over-the-top-way-to-go-I’m-a-customer-for-life-awesome-customer-service.
I’m outing Rent The Runway I was absolutely BLOWN AWAY by their customer service.  If you’re unfamiliar with Rent The Runway, they’re the hottest trend in female apparel e-commerce.  You can rent designer dresses for a fraction of the price.
Anyway, here’s the nitty gritty: I ordered one [...]

The Future of Advertising Is Invisible

It’s a primal challenge: driving consumers to action – getting money from your hand into mine.  And that’s where advertising helps.  But in a world where non-homogeneous humans inhabit the universe, your consumers are inherently non-homogeneous as well.  (If they were, business wouldn’t be as challenging and as fun!)
Rolling out national ad campaigns or even [...]

Movement and Innovation

There was an article in the New York Times a few days ago.  It profiles these kids (mostly out of LA) who came up with a new style of dance called jerking.
Goofy, gentle, nimbly amateurish, jerking was little known outside certain precincts of this sprawling city until a year ago. But in the last nine [...]

Put Your Business Model On It’s Head

Cars run forwards.  And they run backwards.  Whether you’re in drive or reserve, you go somewhere, the car runs the same (assuming it’s not a clunker), and you get to your destination.
Business models should do the same.
If a business model works, it should work when you turn it on it’s head.
Create models like well oiled [...]

How To Not Market Like An Idiot

It’s a constant puzzle – how to advertise, how to reach your audience, and how to translate eyeballs into dollars.
As a young buck growing up in the digital era, I’m what Chris Brogan would call a “digital native”. I walk through Time Square every single day (twice a day) to get to work and [...]

The Recession Was A Good Thing

After coming out a particularly tumultuous presidential administration, hopes were down.  Cherry on top?  Entering a deep, dark, scary, recession.  However, haven’t heard much about the bugger in a while.  People seem to be done complaining about the recession (or at least I hope).
In recessions, people love to talk ABOUT the recession – the deep, [...]