5 Tips on Capturing a Gen Y Audience

This is a guest post by Danny Wong, the Lead Evangelist of Blank Label, a provider of custom men’s dress shirts, co-created by the consumer with all your preferences and exact fit in mind.

In our digital age, where websites like Facebook, Twitter, and ChatRoulette all demand our attention, web consumers are looking for a [...]

7 Deadly Signs Your Social Network Is Fat

We’ve reached a level of social saturation that is no longer sustainable. Online networks are so saturated with that they’re on the verge of nor valuable.  At first, Facebook, Twitter, LinkedIn, FourSqaure, etc. provided value in receiving information of those in your network.  The purpose of these networks is to connect people online and create [...]

Ding Dong the Old PR Pitch is Dead

This is a guest post from Matt Cheuvront and is part of the Guest Blog Grand Tour over at Life Without Pants. Want to learn more about Matt Cheuvront & see how far the rabbit hole goes? Subscribe to the Life Without Pants RSS feed & follow him on Twitter to keep in touch!
As a [...]

The Age of Digital Mortar

Have you noticed lately?  The convergence of brick and mortar stores and the digital world, that is.  I call this convergence “digital mortar”.
What is the difference between buying online and buying the in the store?  Location.  Perhaps price, but if there were a $5 and I could get it right now by walking down the [...]

Innovation Shminnovation

What’s triggering all this innovation?  Boston, HuffPost, BusinessWeek, and your mom are talking about it.  I even have it in my blurb on the front page of my website (and for the record, have had it there for quite some time.) But really, why all the sudden buzz around “innovation”?  Did the universe have a [...]

Advertising As Supplemental Content

Banners don’t work too well, right?
It’s not nice to be interrupted by an ugly banner when I’m in the middle of looking for something completely different.  We can agree on this, correct?
Then again, banners are merely advertising.  Albeit not a very effective form of advertising, but if you’ve got the budget, you may do what [...]

Simplicity & The Superbowl

Advertising wants to be the biggest and the baddest.   Advertising tries to blow itself out of the water.   I’m not insinuating that we shouldn’t strive for excellence and progress.  Just sayin’ that excellence and progress are not synonymous with over-the-top and in-your-face.  It is synonymous with creative thinking and innovation.
Let’s talk Superbowl for a [...]

Quantum Physics & Marketing

I wrote this article with a little help from Dr. Quantum.  Dr. Quantum teaches us about physics, so unless you’re an astrophysicist, you will get more value out of this article if you watch this 5 minute video.

Dr. Quantum is my favorite teacher for alternate views on business subjects.  This cute video on physics has [...]

Designing Intuition

Let’s talk computers for a second.  What makes a good computer?  Most likely, it’s the speed, the size of the hard drive, perhaps what bells and whistles it has (a camera, built in mic, lots of USB ports).  A less likely answer though, is how easy it is to use.  While this is not necessarily [...]

Outrageous Customer Service

It’s not what you think.  Outrageous in the over-the-top-way-to-go-I’m-a-customer-for-life-awesome-customer-service.
I’m outing Rent The Runway I was absolutely BLOWN AWAY by their customer service.  If you’re unfamiliar with Rent The Runway, they’re the hottest trend in female apparel e-commerce.  You can rent designer dresses for a fraction of the price.
Anyway, here’s the nitty gritty: I ordered one [...]