SEM for Small Business Dummies

Because I know absolutely nothing (and I mean absolutely nothing) about search engine marketing, I was pleased for Ben Hook to write for SarahMerion.com.  I hope you found this guest post as educational as I did.  Ben is a search marketer and owner of Navaro, a UK SEO company helping clients to increase their online visibility.
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“Improvement” Doesn’t = Up

I’ve always taken “improvement” to mean up, rise, ascend.  On the ladder scale of “improvement”, anything upward moving is considered “good” and anything downward moving is considered “bad”.  For the sake of this argument, anything stationary is also considered “bad” because it’s not going up, which is the expected movement.
If we think about this though, [...]

Tips For A Successful Internet Hiatus

For the past month or so, I’ve taken a bit of a hiatus from my “productive” and “value-adding” internet activities.  I have not been regularly participating online like I used to, did not share as many interesting articles or links, have not been actively tending to SarahMerion.com, and am not sorry about any of it. [...]

5 Tips on Capturing a Gen Y Audience

This is a guest post by Danny Wong, the Lead Evangelist of Blank Label, a provider of custom men’s dress shirts, co-created by the consumer with all your preferences and exact fit in mind.

In our digital age, where websites like Facebook, Twitter, and ChatRoulette all demand our attention, web consumers are looking for a [...]

7 Deadly Signs Your Social Network Is Fat

We’ve reached a level of social saturation that is no longer sustainable. Online networks are so saturated with that they’re on the verge of nor valuable.  At first, Facebook, Twitter, LinkedIn, FourSqaure, etc. provided value in receiving information of those in your network.  The purpose of these networks is to connect people online and create [...]

Ding Dong the Old PR Pitch is Dead

This is a guest post from Matt Cheuvront and is part of the Guest Blog Grand Tour over at Life Without Pants. Want to learn more about Matt Cheuvront & see how far the rabbit hole goes? Subscribe to the Life Without Pants RSS feed & follow him on Twitter to keep in touch!
As a [...]

The Age of Digital Mortar

Have you noticed lately?  The convergence of brick and mortar stores and the digital world, that is.  I call this convergence “digital mortar”.
What is the difference between buying online and buying the in the store?  Location.  Perhaps price, but if there were a $5 and I could get it right now by walking down the [...]

Innovation Shminnovation

What’s triggering all this innovation?  Boston, HuffPost, BusinessWeek, and your mom are talking about it.  I even have it in my blurb on the front page of my website (and for the record, have had it there for quite some time.) But really, why all the sudden buzz around “innovation”?  Did the universe have a [...]

Advertising As Supplemental Content

Banners don’t work too well, right?
It’s not nice to be interrupted by an ugly banner when I’m in the middle of looking for something completely different.  We can agree on this, correct?
Then again, banners are merely advertising.  Albeit not a very effective form of advertising, but if you’ve got the budget, you may do what [...]

Simplicity & The Superbowl

Advertising wants to be the biggest and the baddest.   Advertising tries to blow itself out of the water.   I’m not insinuating that we shouldn’t strive for excellence and progress.  Just sayin’ that excellence and progress are not synonymous with over-the-top and in-your-face.  It is synonymous with creative thinking and innovation.
Let’s talk Superbowl for a [...]