Archive | January, 2010
The Age of Digital Mortar
Have you noticed lately? The convergence of brick and mortar stores and the digital world, that is. I call this convergence “digital mortar”.
What is the difference between buying online and buying the in the store? Location. Perhaps price, but if there were a $5 and I could get it right now by walking down the [...]
Innovation Shminnovation
27. January 2010
What’s triggering all this innovation? Boston, HuffPost, BusinessWeek, and your mom are talking about it. I even have it in my blurb on the front page of my website (and for the record, have had it there for quite some time.) But really, why all the sudden buzz around “innovation”? Did the universe have a [...]
Continue reading...Advertising As Supplemental Content
4. January 2010
Banners don’t work too well, right?
It’s not nice to be interrupted by an ugly banner when I’m in the middle of looking for something completely different. We can agree on this, correct?
Then again, banners are merely advertising. Albeit not a very effective form of advertising, but if you’ve got the budget, you may do what [...]
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- sarah merion: Thanks for your comments, Nate, as always....
- nateriggs: First, @Benno is being an ass.This is actu...
- gregallan: Too sodding true!...
- sarah merion: Sorry you feel that way. Care to elaborate?...
- Benno: What a load of shit...
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29. January 2010
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