Simplicity & The Superbowl

Advertising wants to be the biggest and the baddest.   Advertising tries to blow itself out of the water.   I’m not insinuating that we shouldn’t strive for excellence and progress.  Just sayin’ that excellence and progress are not synonymous with over-the-top and in-your-face.  It is synonymous with creative thinking and innovation.
Let’s talk Superbowl for a [...]

This Is Digital Anthropology

I have been shying against the term “social media” lately.  For a few reasons that are very simple…

It’s inaccurate.

Social: well, the internet is inherently social. Always has been and always will be.  It’s just the fact that we’re figuring it now that makes us want to slap a name on it.
Media: this little phenomenon [...]

AVATAR

Just saw the 12:01 showing of AVATAR.  It was one of the most incredible movies I have ever seen.  I felt a part of movie and had one of the most incredible experiences I’ve ever had through watching a film.  The subtle commentary on everything from conservation, to love, to war and conflict, to loyalty, [...]

Quantum Physics & Marketing

I wrote this article with a little help from Dr. Quantum.  Dr. Quantum teaches us about physics, so unless you’re an astrophysicist, you will get more value out of this article if you watch this 5 minute video.

Dr. Quantum is my favorite teacher for alternate views on business subjects.  This cute video on physics has [...]

Designing Intuition

Let’s talk computers for a second.  What makes a good computer?  Most likely, it’s the speed, the size of the hard drive, perhaps what bells and whistles it has (a camera, built in mic, lots of USB ports).  A less likely answer though, is how easy it is to use.  While this is not necessarily [...]

Outrageous Customer Service

It’s not what you think.  Outrageous in the over-the-top-way-to-go-I’m-a-customer-for-life-awesome-customer-service.
I’m outing Rent The Runway I was absolutely BLOWN AWAY by their customer service.  If you’re unfamiliar with Rent The Runway, they’re the hottest trend in female apparel e-commerce.  You can rent designer dresses for a fraction of the price.
Anyway, here’s the nitty gritty: I ordered one [...]

The Future of Advertising Is Invisible

It’s a primal challenge: driving consumers to action – getting money from your hand into mine.  And that’s where advertising helps.  But in a world where non-homogeneous humans inhabit the universe, your consumers are inherently non-homogeneous as well.  (If they were, business wouldn’t be as challenging and as fun!)
Rolling out national ad campaigns or even [...]