5 Tips on Capturing a Gen Y Audience

9. February 2010

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5 Tips on Capturing a Gen Y Audience

This is a guest post by Danny Wong, the Lead Evangelist of Blank Label, a provider of custom men’s dress shirts, co-created by the consumer with all your preferences and exact fit in mind.

In our digital age, where websites like Facebook, Twitter, and ChatRoulette all demand our attention, web consumers are looking for a [...]

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9 Initial Reactions about Buenos Aires

8. February 2010

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9 Initial Reactions about Buenos Aires

I’ve been here about 48 hours now, so my initial reactions are swirling.  Keep in mind they’re reactions, not facts.
1. Crocs are EVERYWHERE. Men, women, and children.  I spotted about a dozen and a half Crocs on my flight (not kidding).
2. Men are gorgeous. And they frequently like to walk around town without their shirt [...]

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8. February 2010

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Micro-Events En Route To Buenos Aires

Micro-Events En Route To Buenos Aires

Depart from Palm Beach International Airport. In the middle of boarding, they had to re-assign about 10 rows of seats.  Apparently a different plane came in and the seat numbers were different, so they had to re-assign about 20 people.  There was the token grouchy woman that yelled at the gate agent who then proceeded [...]

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6. February 2010

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7 Deadly Signs Your Social Network Is Fat

7 Deadly Signs Your Social Network Is Fat

We’ve reached a level of social saturation that is no longer sustainable. Online networks are so saturated with that they’re on the verge of nor valuable.  At first, Facebook, Twitter, LinkedIn, FourSqaure, etc. provided value in receiving information of those in your network.  The purpose of these networks is to connect people online and create [...]

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1. February 2010

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Ding Dong the Old PR Pitch is Dead

Ding Dong the Old PR Pitch is Dead

This is a guest post from Matt Cheuvront and is part of the Guest Blog Grand Tour over at Life Without Pants. Want to learn more about Matt Cheuvront & see how far the rabbit hole goes? Subscribe to the Life Without Pants RSS feed & follow him on Twitter to keep in touch!
As a [...]

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29. January 2010

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The Age of Digital Mortar

The Age of Digital Mortar

Have you noticed lately?  The convergence of brick and mortar stores and the digital world, that is.  I call this convergence “digital mortar”.
What is the difference between buying online and buying the in the store?  Location.  Perhaps price, but if there were a $5 and I could get it right now by walking down the [...]

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27. January 2010

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Innovation Shminnovation

Innovation Shminnovation

What’s triggering all this innovation?  Boston, HuffPost, BusinessWeek, and your mom are talking about it.  I even have it in my blurb on the front page of my website (and for the record, have had it there for quite some time.) But really, why all the sudden buzz around “innovation”?  Did the universe have a [...]

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4. January 2010

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Advertising As Supplemental Content

Advertising As Supplemental Content

Banners don’t work too well, right?
It’s not nice to be interrupted by an ugly banner when I’m in the middle of looking for something completely different.  We can agree on this, correct?
Then again, banners are merely advertising.  Albeit not a very effective form of advertising, but if you’ve got the budget, you may do what [...]

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22. December 2009

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Simplicity & The Superbowl

Simplicity & The Superbowl

Advertising wants to be the biggest and the baddest.   Advertising tries to blow itself out of the water.   I’m not insinuating that we shouldn’t strive for excellence and progress.  Just sayin’ that excellence and progress are not synonymous with over-the-top and in-your-face.  It is synonymous with creative thinking and innovation.
Let’s talk Superbowl for a [...]

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19. December 2009

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This Is Digital Anthropology

This Is Digital Anthropology

I have been shying against the term “social media” lately.  For a few reasons that are very simple…

It’s inaccurate.

Social: well, the internet is inherently social. Always has been and always will be.  It’s just the fact that we’re figuring it now that makes us want to slap a name on it.
Media: this little phenomenon [...]

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